"Mind Control in the United States" by Steven Jacobson, with an Introduction by Antony C. Sutton (1985), documents the use of hypnotic and subliminal suggestion in advertising and the general media.
Jacobson presents the idea of hypnotic mind control in the context of a ruling class/conspiracy analysis of our society. His information is actually well-researched and referenced. However, looking at the cover alone conjurs up some pretty amusing mental images, and actually works against the author's attempt to create a sense of validity. I'm sure other books have been written that cover the same topic, but, ironically, a less-obvious title (and perhaps an appropriately worded sub-title) likely make them appear to be more reliable -- or at least less sensationalistic...
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